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    Afrobeat vs. Afrobeats: MTV Base’s Musicology finally puts end to debate

    Kingseyi
    Kingseyi
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    Afrobeat vs. Afrobeats: MTV Base’s Musicology finally puts end to debate Empty Afrobeat vs. Afrobeats: MTV Base’s Musicology finally puts end to debate

    Post by Kingseyi Wed Jul 25, 2018 7:33 pm

    In global pop culture, Africa is the new cool, and
    Nigeria happens to be the coolest kid in the
    family tree – courtesy of our contemporary
    music.
    In the words of Nigerian rapper, Reminisce, “they
    are coming for the rest of us”. The world is
    coming for Nigerian music. Nigerian urban
    music has ‘blown’ – this can be proven by the
    numerous laudable feats that our musicians
    have attained in the past years, as well as
    growing interest from foreign record companies
    who are now opening offices in Nigeria and
    signing local acts. What has however, followed
    the meteoric rise of our music is a biting case of
    identity crisis.
    The term ‘AFROBEATS’ is the label that has been
    placed on contemporary African music by
    international media. The term which is an
    adaptation of the revered Afrobeat genre that
    was created by late African music legend; Fela
    Anikulapo Kuti was said to have been coined by
    a UK-based Ghanaian media personality DJ
    Abrantee, to serve as an umbrella identity for
    contemporary African music.
    This label has since grown wings of its own to
    become the prime identity of contemporary
    African music – so much that African rappers
    have also been referred to as “Afrobeats
    artistes”. Over the years, many have argued that
    just like pop music, contemporary African music
    is influenced by an array of global and local
    sounds, therefore our popular music should be
    referred to as simply ‘pop music’ just as is
    done with Beyonce’s who is American, or One
    Direction from the UK.
    Considering that not all Nigerians have
    welcomed the “Afrobeats” tag, regular debates
    continue to rage about the merits and demerits
    of accepting the label. What are the actual
    downsides to the Afrobeats tag? Has it done
    more good than harm? What threat does the
    Afrobeats label pose? Does it by any means
    preserve or damage the legacy of Fela Kuti?
    These and many more are the questions that
    MTV Base seeks to answer with the new episode
    of the MTV Base Musicology.
    Hosted by VJ Ehiz, the new episode gathers key
    stakeholders and practitioners in the music
    industry to share insight on the Afrobeat vs
    Afrobeats debate, analysing the upside,
    downside and how to fix the issues..
    This episode’s panel is made up of singers; Ade
    Bantu, Omawumi, Black Magic, veteran media
    personality, Olisa Adibua and celebrated DJ
    Xclusive.

      Current date/time is Sun May 19, 2024 6:54 am